Bringing it all together

Companies built on innovation —

Our innovation is constant and our brand reflects our approach and vision to continually push new technology, travel products and services that stand out from the rest

Since our first company, Lime launched to market we have continued to grow and innovate on an upward trend. Having introduced several new and exciting products to target new markets over the past two years it is projected that for 2018/19 we will reach a combined turnover of £200m across our three companies. We are proud that our management team has remained consistent since and continues to drive growth and innovation.

“We have experienced considerable growth in the last few years, having introduced several new products, including regional and short-haul flying and a members-only Aviator Club. To support this, our teams have grown 300% over the past year, with over 200 employees at the end of January”

– Mike Edwards, Director

Our journey


Lime was launched providing a search, booking and ticketing service to the UK trade for British Airways Inclusive Tour fares followed quickly by British Airways Group fares


Lime enhanced its British Airways offering launching Seat Only and Published Fares


Calrom was established to develop technology that would support the relationship between Lime and British Airways


Aviate was launched offering UK Inclusive Tour and Seat Only fares on behalf of a range of airlines


Lime expands into the North America Groups market with British Airways


Aviate introduced its Groups offering, broadening the company’s reach beyond the travel trade with the introduction of a group flight booking service

Lime expands its North America Groups service to Iberia


Qantas adopts Groups Next Gen as its group management platform for the Australia market


Aviate launched Virgin Atlantic Flightstore, providing access to the best possible trade fares for Inclusive Tour, Seat Only, Cruise, Published Fare and Groups for both Virgin Atlantic and Delta Air Lines

Groups Next Gen is implemented into additional markets for Qantas; New Zealand, Singapore, China & Hong Kong, Japan, USA & Canada, and the UK.


The Qantas implementation of Groups Next Gen wins the Best Travel Agent Technology Innovation category at the AFTA awards.


Lime & Aviate, and Calrom moved into new headquarters at World House, Ellesmere Port, Cheshire, and Springfield House, Wilmslow, respectively.

Aviate launched their short-haul and regional flying offering.

Aviate launched Aviator Club, an exclusive rewards offering for Tour Operators.

Calrom established a new office in Lahore, Pakistan.


Travel Innovation Group launched to unite the three companies.

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