From his school days, Managing Director, Michael Edwards was keen to get involved in the travel business, which influenced his decision to dive into the hotel industry. Starting his journey in the cafes and hotels of Llandudno, North Wales, he quickly progressed from dishwasher to management and eventually general manager of a boutique hotel in Barbados.
Here he was given the opportunity to become a Product Manager at a leading UK luxury tour operator. Travelling the world discovering new destinations and using his skills to select luxury hotels and develop new holiday concepts wasn’t a bad career move! Michael progressed to Managing Director where he spent ten years ahead of his directorship at Beachcomber Tours.
Keen to develop his own business, he made the move to create Lime in 2003 and the rest is history!
Jayne has been with Travel Innovation Group since the very start, joining us in 2003. She’s responsible for our customer support and partnership strategy, aiming to deliver the best possible service levels to our partners.