Michael Edwards

Managing Director

From his school days, Managing Director, Michael Edwards was keen to get involved in the travel business, which influenced his decision to dive into the hotel industry. Starting his journey in the cafes and hotels of Llandudno, North Wales, he quickly progressed from dishwasher to management and eventually general manager of a boutique hotel in Barbados.

Here he was given the opportunity to become a Product Manager at a leading UK luxury tour operator. Travelling the world discovering new destinations and using his skills to select luxury hotels and develop new holiday concepts wasn’t a bad career move! Michael progressed to Managing Director where he spent ten years ahead of his directorship at Beachcomber Tours.

Keen to develop his own business, he made the move to create Lime in 2003 and the rest is history!

Meet the team

Jayne has been with Travel Innovation Group since the very start, joining us in 2003. She’s responsible for our customer support and partnership strategy, aiming to deliver the best possible service levels to our partners.

Matt has been with us since the very beginning, joining us back in 2003! He’s responsible for maintaining our relationships with International Airlines Group (IAG) airlines and driving commercial activity across Travel Innovation Group.
As Chief Financial Officer, ACCA-qualified Darren has been responsible for the finances across Travel Innovation Group since 2003. That’s a hefty list including the completion of the statutory accounts, statutory reporting to HMRC, CAA and IATA, as well as budgets and forecasts.
Simon is the newest member of our leadership team, joining us back in 2018. He has an extensive background in airport technology, making him the perfect person to lead our technology company, Calrom. He’s responsible for overseeing airline technology innovations and ensuring new projects are delivered to our airline partners.
Racking up over 35 years of experience, Lorraine is our wonderful Chief HR Officer who has been with us since 2007. She’s responsible for all areas of our HR including strategy and implementation, recruitment, policies and procedures, employee remuneration and more.
Cathy is our Managing Director’s right-hand-woman – she started back in 2007 as Michael’s personal assistant and has since worked her way up to Head of Facilities. She’s responsible for the health and safety and the legal aspects of our company.

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