Contract
Permanent
Sales Manager
Location
Cheshire Oaks, UK
Shift pattern
37.5 per week | Monday–Friday, weekends may be required ad-hoc
Salary
Competitive DOE
About us and the department this role sits in:
Travel Innovation Group brings together three powerhouse brands—Lime, Aviate, and Calrom—to offer cutting-edge travel solutions to the trade. Whether it’s flight content, cruise packaging, or travel tech, we do it all with innovation and our partners in mind.
This role sits within our Partnerships Team and is focused on representing one of our cruise line partners out to the UK travel trade.
The role:
As a Sales Manager, you’ll act as a dynamic and energetic ambassador of the TIG brand, and the trade face of the established cruise partners.
You’ll be on the road 3–4 days per week, visiting travel agents and tour operators to promote our brand, onboard new partners, and strengthen our market position. You will also be representing TIG and the cruise line partner at industry events across the UK and internationally.
This is a highly visible, relationship-driven role with accountability for results, brand presence, and ROI on all commercial activity.
Tasks & responsibilities include:
- Act as the primary face-to-face contact for trade partners.
- Identify, contact, and convert new trade partners.
- Retain and develop selected key accounts indefinitely where strong face-to-face relationships deliver lasting value.
- Deliver product training, brand education, and commercial updates via seminars, workshops, and webinars.
- Escort fam trips, participate in trade shows and industry events, and represent TIG at relevant networking opportunities.
- Monitor competitor and market activity; identify trends and recommend commercial opportunities.
- Ensure accurate CRM tracking and regular reporting of sales activity, feedback, and partner engagement.
- Adhere to sales budgets and ensure a clear return on investment for all commercial and travel spend.
We think you’ll be a great fit if you have:
- Experience in business development, strategic sales, or key account management in the travel industry.
- Strong face-to-face communication and relationship-building skills with confidence in client meetings.
- Commercial mindset with a focus on upselling, cross-selling, and ROI-driven decision-making.
- Skilled in delivering presentations and leading both small and large group discussions.
- Familiarity with CRM platforms and reporting tools to manage pipelines and track performance.
- Ability to work independently, organise a busy diary, and stay aligned with central team goals.
- Passion for the travel trade industry and TIG’s brand values.
- Willingness to travel extensively across the UK (3–4 days per week minimum).
- Cruise industry experience is preferred.
What you’ll get:
- Competitive salary + annual bonus
- Company car allowance
- 33 days’ annual leave (including bank holidays)
- 5% matched company pension
- Wellbeing benefits, internal training academy & development support
- Modern Cheshire Oaks office with gym and free bar Friday