When you’re evaluating how to connect to InfiniteAPI, there are two routes: build a direct integration, or connect through one of our certified third-party partners. Both give you access to the same Lime and Aviate fare content, but they deliver very different outcomes in the long run.
For most businesses with any development resource, the direct build is the better choice. Here’s why, and when a certified partner makes sense instead.
Why direct is usually the right call
A direct integration means your team connects straight to InfiniteAPI using our documentation and sandbox environment. You own the code, you control the implementation, and the full feature set is available to you from day one.
That matters more than it might sound. InfiniteAPI isn’t a fixed product – it’s a flexible set of endpoints you configure around your workflow. Upsell logic, transaction charge rules, payment handling, automation around fare rules and ticketing deadlines. These aren’t add-ons you unlock later. They’re available to direct integrations from the start, built exactly to your spec.
The timeline is typically two to four weeks for a standard build. Our Technical Integrations team supports you throughout, with documentation and sandbox access. For businesses building a proprietary back-office system or a customer-facing booking engine, it’s a clean, scalable foundation that you won’t outgrow.
Go direct if: you have development resources available, you want full control over the user journey, or you know your requirements will evolve over time.
When a certified partner makes sense
Our certified partners have already built and tested their InfiniteAPI connection, so if you’re working with one of their platforms, you can access Lime and Aviate fares through their existing integration rather than building your own.
This works well in specific situations. If you’re already using a partner platform for mid-office or package management and a native connection is genuinely the most practical route, or if you have no development resource and need to access fares quickly.
The limitation worth knowing is that you’re working within the partner’s feature set. The customisation and automation that a direct build gives you isn’t always available through a third-party platform, and if your requirements grow beyond what they support, you’ll likely end up building direct anyway.
Consider a certified partner if: you have limited or no in-house development capability, or you’re already deeply embedded in a partner platform where a native integration makes operational sense.
The bottom line
If you have the resources to build direct, do it. You’ll get more control, more flexibility, and a better long-term outcome. The integration timeline is shorter than most teams expect, and our Technical Integrations team is there to make the build straightforward.
Register for InfiniteAPI, and we’ll get you started.
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